HDFC Bank has been sending spend linked offers all through the year but unfortunately I did not receive one recently. The last offer I got on my card was during Jan 2020, after which no offers were targeted for me.

But fortunately this month I got the spend linked offer with a very good return on spend. Here are the offer details,

Offer Details

  • Offer: Spend Rs.1,00,000 and get voucher worth Rs.5000 of your choice (Amazon/Flipkart/Bigbazaar/Bigbasket).
  • Duration: Spend between December 02 2020 and December 31 2020
  • Type: Spend based / Targeted
  • Fulfilment: 31 March 2021
  • Offer Source

That’s a very lucrative offer with 8.8% return on spend (5% + 3.3% which varies with the card variant) if the regular reward points are taken into account.

The offer was communicate to me via SMS while some of them got it on email. Not sure why this difference though. So do check both mediums to see if you’re targeted.

Bottomline

While I donot know what triggered this offer, its more likely because of the ongoing issue with HDFC bank on temporary ban of new card issuance as even the offer says “Valid from: 2nd Dec”.

So maybe they’re trying to get the lost revenue on new cards through existing cards by sending aggressive offers like this one.

Did you receive the targeted offer this month? Or maybe sometime this year? Feel free to share our thoughts in the comments below.

Update: Offer Fulfilled on 18th March 2021. Redemption page has some issues though. But issues sorted as of 19th March and Amazon Vouchers are available for redemption.

Latest articles

Top books

The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People

By - Stephen R. Covey

Learn the habits of those who achieved everything
19 minutes read
How to Win Friends & Influence People

How to Win Friends & Influence People

By - Dale Carnegie

21 minutes read
Mindset

Mindset

By - Carol Dweck

The New Psychology of Success
13 minutes read
The 4-Hour Workweek

The 4-Hour Workweek

By - Tim Ferriss

Escape 9–5, Live Anywhere, and Join the New Rich
19 minutes read
The 80/20 Principle

The 80/20 Principle

By - Richard Koch

The Secret to Achieving More with Less
16 minutes read
View All Articles

Book categories