RBL Bank Launches Edition Credit card in partnership with Zomato

RBL Bank, one of the popular player in co-brand credit card segment partners with Zomato, one of the leading food delivery giant to issue co-brand credit cards on Mastercard network, on which most of the co-brand credit cards in the country operate.

There are two variants of this RBL Bank Zomato co-branded credit cards: Edition Classic and Edition the entry level & premium variant respectively. Here’s everything you need to know,

Edition Classic (Base Variant)

• Annual Fee: Rs.500+GST (you get 500 Edition cash)
• Membership Benefit: Zomato Pro membership (across India)
• Return on Dining Spends: 5%
• Return on any Online Spends: 1.5%
• Return on any other Spends: 1%
• Birthday Benefit: 10% on all spends (New & hot!)
• Milestone Offer: 2L spend to get 2K edition cash (1%)
• 1 Edition Cash = Rs.1
• Edition Cash: Edition Cash works just like real money. Use it to order food online or to pay at restaurants, using your Zomato app. Or use it like real cash to settle your Credit Card bill.

This is a very good value proposition for entry-level segment and can be quite compared with Axis Flipkart Credit Card to an extent as this also gives 1.5% returns on online spends.

To maximize the returns, spend 2L a year online to get 2.5% back (including milestone spends) and that is a return rate offered by premium credit cards. (considering only reward rate though).

Edition (Premium)

• Annual Fee: Rs.1500+GST (no edition cash), renewal fee reversed on 2.5L spend.
• Membership Benefit: Zomato Pro membership (Global India)
• Return on Dining Spends: 10%
• Return on any Online Spends: 2%
• Return on any other Spends: 1%
• Birthday Benefit: 10% on all spends (Now & hot!)
• Milestone Offer: 5L spend to get 2K edition cash (0.4%)
• Lounge Access: Domestic: 2/qtr ; International: 2/yr
• 1 Edition Cash = Rs.1
• Edition Cash: Edition Cash works just like real money. Use it to order food online or to pay at restaurants, using your Zomato app. Or use it like real cash to settle your Credit Card bill.

If I understand it right from the website, you don’t get edition cash for the joining fee, but yes you get Zomato Gold Global membership which could be factored-in while calculating the value received from joining fee.

To maximize the returns, spend 5L a year online to get 2.4% back (includes milestone spends) but that is not exiting enough for the premium variant.

Update: The Zomato Edition Classic Card is live now, and invites are being rolled out in phased manner now.

Bottomline

Overall a good implementation of design & features, especially on the base variant which is where most of the RBL users are in. But speaking about the premium version, they could have done a lot better as the wow factor is missing.

They could have removed the International lounge access on premium variant and given 4K Edition cash as joining benefit with a better milestone offer like 5K edition cash (instead of 2L) on 5L spend. That would ideally make it more of a Dining card rather than Dining+Lifestyle card.

Anyway, that’s my point of view. What’s your thoughts on the newly launched Zomato credit cards? Feel free to share your thoughts in the comments below.